The information highway, WOW! Many of us have learned to develop profitable businesses that involve little start up costs, fewer production costs, and very little if any overhead.

We all got caught up on just how easy it was to build a business online, and having the global outreach to be able to connect with thousands, if not millions of potential customers all over the world certainly made us sit up and pay attention.

Let's get real here... is it easy to build a successful online company?

In every market and industry, you're swarmed with competition. Even ranking in Google for your chosen keywords can be a time consuming and frustrating process.

That's not to say that you can't make a living online with a website and product line of your own, you can, but we've become so narrow minded with believing that in order to become a successful entrepreneur, our main focus should always start and end with the Internet. It's simply not entirely true.

Stop for a moment and take  look at all the businesses in your local area.

How many of those people would benefit by having a web presence?

Now, think again about the sheer number of mom & pop shops that don't have a presence and calculate how much money you could make if you were the bridge that connected their business with the world wide web.

How many customers are right there at your fingertips? You begin to focus on how you can build a profitable business just by helping them expand their own business, you will quickly discover the quick and easy recipe to success.

With offline business there is far less competition. Unlike online markets where you are forced to elbow your way through the massive crowds just to get your food in the industry, with offline marketing, you are your only competition.

There is likely to be less resistance as well since these companies see you as their connection to broadening their outreach and taking their business to a whole new level.

Being able to connect with someone personally rather than having to outsource or hire the work out to an anonymous company or service online, you will be able to develop sincere relationships with your clients who will come to rely on you for helping their business grow in a whole new way.

Does any of this sound familiar?

How lucrative is having an online presence? How do you cope all of the different services that you will begin to offer local businesses, you already know exactly how to outsource this to seasoned professionals and freelancers.

You know of the marketplaces, the forums, the freelance communities and all you have to do is secure the project - pass the work over to a freelancer - and cash in.

Your job? Managing the project. It's never been so easy to make money on and offline.

The Offline Insider guide was written by a group of who decided to give these strategies a real shot.

I'll be honest with you, I didn't really expected that our business would grow so quickly, in fact, we were all looking at the process as an interesting experiment more than a life and business changing endeavor.

What I discovered however is that there are literally hundreds of businesses in every town and city across the world that have yet to connect to the global outreach that the Internet provides.

While many of these companies know that they SHOULD get "online", few of them have any idea how.

It's extremely intimidating for these businesses to even consider hiring a service provider online to develop their websites and help them get their message out to their market because they simply don't know whether the price quotes they are given are reasonable, or whether they truly need specific services that are being offered in a carousel of up-sells and ridiculous offers that will never truly help their business grow.

But when someone comes along who is available to them locally, who seems to have a solid business plan created, and who appears to genuinely want to help their business expand and reach out to new customers, they suddenly start to feel hopeful again, to envision how much larger their business could be when given this fresh new online audience.

You will be able to generate more interest and build a larger client list in a short amount of time than nearly any other opportunity available to you, just by connecting with local businesses and offering them something they know they already need, an online presence.

The above things I talked about will show you exactly how to build a profitable business following simple, yet proven strategies that will solidify your place in your local area and help you generate ongoing business by taking offline businesses - online.

Did the internet just appear one day, lol?

Knew to internet marketing? Then Lot's of the basic stuff might be hard for you to grasp. Maybe it's hard to fully understand exactly how it’s possible to make

money online.

And if you’re someone who’s a little more experienced, then you still might not grasp the some of the systems that run the web’s economy. 

What is driving it? Where does all the money come from? Where is it going?

Understanding this will help you to better manipulate those systems in order to start earning and it will help to clarify a lot of what we’re going to be looking at in the upcoming blog post. 

People who don’t understand how to make online marketing work for them, it can seem a little too hard, like you’re some kind of super human who can make money out of thin air.

Do your friends and family ever wonder how you make money while you're sleeping?

How does the information highway just continue to run?

Money comes and goes on the web and is driven by many of the same forces that drives it out here in the ‘real world’.

More specifically, most of the money is made by people buying things and for the most part, these are physical products. Sites like eBay, Amazon, Walmart, etc... Don't forget, digital products.

These days, you probably make a lot of your own purchases online and so you’re probably familiar with this. And even if you don’t make the purchase online, you might well do the research online – you might search for the nearest local place to eat or place to fill up with fuel for instance.

Regular businesses that you are very familiar with all make a lot of their money online and so you can also.

You may not have time to set up a business like this. When you’re busy, busy, busy, all day long. You will be tired from your regular JOB in the evenings.

Online business models that require some investment, lots of time, certain skills and knowledge etc.

This is not a business that you set up in your evenings!

One way you can get around this of course is to sell something that you can create in a short amount of time and that won’t involve too much of a financial investment. That might mean that you sell an ebook for example.

An ebook is really nothing more than a Word Document or a PDF file that you can create in MS Word. Also, it will require no special skills or knowledge to create, it will cost you nothing and you don’t need to store it anywhere.

The Awesome thing about this, is that you can sell it countless times while only having to design it once. 

This is not just an option for those lucky, tech-savvy entrepreneurs; this is something that anyone can start doing with amazing results. If you know how to use a computer, then you could be earning money online.

Not only that, but you could be earning passive income. That means you could be earning money while you sleep. And those passive income business models don’t need to be complicated to set up by the way. This is something you can start doing in days if not hours.

Some online business models are so shockingly simple that they literally involve doing little more than ‘copying and pasting’ an exciting business model to start making it work for you.

And it’s not just money that you can stand to gain by doing all this. Running a business online gives you a way to make money doing something you love and that you’re truly passionate about. More than that, it will allow you to develop a small amount of fame.

Can you imagine how rewarding it would be to get emails from strangers telling you that your videos or your blog posts changed their lives?

This can be a stepping stone to great things. It can be a way to find yourself on TV some day. It can lead to a publishing contract.

It can help you to create other products that you’ve always dreamed of – imagine the sense of accomplishment that comes from seeing something that you thought of in stores.

And if you already run a business or if you’re someone that works for another company, then you can even use a basic understanding of internet marketing in order to promote that existing organization and grow it to entirely new heights.

If the web can do all that for an individual, imagine how much it could grow your business. Imagine how many new visitors you can drive to your website, how many new customers you could drive to your products and just how little time, effort and money all of it could cost you…

In short, there is no limit to what you can accomplish using internet business and it’s something that everyone should be involved in.

Whether you like the idea of having a blog that people read and enjoy, whether you want to make a little money on the side, whether you want to boost your existing organization, or whether you want to grow your own internet empire.